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手機應用程序開發淘金熱
熱點關注 時間:2010-03-29 作者/發布人:pc354 點擊:573
隨著智能手機的普及，手機應用開發似乎也變得炙手可熱勢絕倫！手機應用提供商的前途一片光明。事實如此嗎？請看CNET的這則報道。
The mobile apps market has become a cash cow for carriers such as Apple but is turning increasingly competitive for developers trying to make a profit, according to a new In-Stat report.
據最新的In-stat一項調查報告顯示，手機應用市場已成為蘋果等運營商的搖錢樹，但是現在，越來越多的應用開發人員轉向這方面角逐利益。
Mobile subscribers are downloading apps in ever increasing numbers as they learn more about the capabilities of their smartphones, said the report, released Wednesday. As the company that set the standard for mobile apps, Apple and its App Store are seeing the most action, with iPhone and iPod Touch users downloading 2.4 times more apps than the other smartphone owners.
周三公布的報告上說，人們越來越了解他們的智能手機功能，手機應用的下載人數不斷增加。隨著公司為手機應用而重組，蘋果公司及蘋果應用商店看起來最具活力！由于iPhone和iPod Touch，蘋果的應用的下載量是其它智能手機用戶的2.4倍。
But although the news may be bright for Apple and other providers, many application developers are facing a tougher time. Tighter competition is forcing lower prices for some apps, which means that developers may struggle to turn a profit, said In-Stat.
盡管這一消息對蘋果公司和其它供應商來說前景美好，但是許多應用程序開發人員正面臨艱難時期。加劇的競爭迫使一些應用程序降低價格，這意味著一些開發人員將盈余乏力，In-Stat指出。
（圖：1 In - Sta的調查統計）
Not surprisingly, free apps are often the hottest type of download. Among specific categories, free mapping and direction tools, free games, free news, and free social networking tools are the most popular. Beyond app downloads, however, In-Stat also tracked actual app usage, as people will often download a program, especially a free one, and then delete it if it doesn't hold their interest.
毫不奇怪，免費軟件經常是最熱門的下載類型。在具體類別中，除了應用程序下載外，提供免費地圖和方向查找工具，免費游戲，免費新聞，免費社交網絡工具是最受歡迎的。不過，In - Sta還實際調查了應用程序的使用情況，因為人們往往下載一個程序，特別是免費的，如果該程序沒有吸引他們的興趣就會被刪除。
Social networking and smartphone utilities proved to have the most staying power, with above-average usage and below-average deletion rates. Games are always popular but frequently deleted unless they can build up a loyal following.
社交網絡和智能手機工程被證明為最具持久力，遠高于平均使用水平且低于平均水平的流失率。游戲總是很受歡迎但經常被刪除，除非它們能夠吸引一批忠實的用戶。
Price points also play a huge factor in the success or failure of an app. In-Stat found that $2, $5, and $10 seem to be psychological barriers, leading to limited demand between these price levels. To better compete in a tight market, In-Stat advises app developers to price their programs at specific levels of $9.99, $4.99, and $1.99.
價格也是影響一個應用程序成敗的重要因素。In - Stat發現，2美元，5美元和10美元似乎是個心理障礙，導致這些價格水平需求受到制約。為了更好的競爭，在激烈的市場，In - Stat建議應用程序的價格設在9.99美元，4.99美元和1.99美元這樣。
To compile its report, In-Stat surveyed more than 500 users last October and conducted interviews with smartphone manufacturers and mobile app store vendors. The company also relied on industry publications and other sources for its data.
為了編制該報告，自去年10月以來，In - Stat和超過500家智能手機制造商及手機應用程序供應商進行了面談。該公司還依托行業出版物及其它數據來源。
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